Bid & Buy
Auctions drew in over 3,600 bids and generated over $67,000 in revenue for the publisher.
Native Commerce outperformed expectations, providing 110% more online revenue than forecasted.
New revenue streams provided a 4%-6% increase in net digital revenue and 0.22% click-through rate.
Serve units saw 2.5x higher engagement than standard display ad units, with a CTR of 0.05%.